STRATEGY #37 — Animation & Illustration

Whether you’re launching a great new product or trying to broaden the application of an existing one, the fact is—industrial products and processes are complicated. Technical sheets have their place, but often, it takes seeing for customers to believe and understand. That’s when animation and illustration can be a silver bullet in your marketing arsenal.

Get the Picture

These marketing tools are now more effective than ever. The challenge is in finding the right combination of talent—an engineering mind that quickly understands your product and can guide a creative talent that can execute it accurately and effectively. High impact illustrations and animations don’t have to take a big chunk out of your marketing budget any more. We know.

The Power of Illustration

• Use in print or digital formats to jump start sales with pre-production modeling.
• Enhance marketing efforts with cross sections, cutaways and exploded views highlighting key features and hidden details.

• If a picture is worth a thousand words, a technical illustration may just make the sale.

The Power of Animation

• Demonstrate functionality, manufacturing, installation or maintenance. Add music or narration.
• Help customers absorb large amounts of data quicker and easier.
• Feature on microsites, CDs, trade shows, presentations and other venues to draw prospects in with a more memorable message.

When your product’s key features are not visible...when the process is so new or complicated that real-life demonstration is just not feasible...when you want to get the attention of your target audience to jump start the sales cycle or stir up demand, peppering your marketing plan with quality illustrations and animation nets powerful results.

Strategy #369 is up next—a program you will not want to miss!