We've been on a fast track recently, strategizing and developing content to launch a new brand for our client Spirax Sarco. The brand is MassTracker™ Flow Meters. The first product out of the gate is an insertion turbine multi-variable meter that measures the flow of difficult media, such as steam, gas or liquids, in wide-ranging line sizes.We're targeting control instrumentation and utility engineers as well as utility superintendents responsible for process plants and commercial and institutional district HVAC applications.
To capture the attention of our audiences and provide the sales force with all the right tools to sell, sell, sell, our strategic plan called for:
- A strong branding initiative that positions MassTracker squarely within the Spirax Sarco family of products.
- A microsite with a search function spanning the client's two related websites.
- A "How It Works" animated video aimed at accelerating the sales cycle toward the close.
- Social media implementations, including e-blasts, a blog that is currently tracking beta installations, releases, etc. Application updates, beta user reports and direct communication help convert prospects into customers.
- Literature (print and digital), including an introductory flyer and product brochure, that set the stage for spec sheets and post-sale documents.
