Time is precious, especially if you’re on the Internet looking for a solution to a problem, such as information on industrial products. How many times have you lost patience with a slow-moving website, laden with large graphic files that take tens of seconds to download? Most people don’t care what your plant looks like or super fancy product visuals if it takes 20...30...45 seconds or even minutes to download to their machine.
With websites playing an ever-increasing role of providing ready access to products, services and information, faster is generally better. That great product glamour shot on your booth that grabs attention at 20 paces in a crowded trade show is NOT the same file you should put on your website. At the same time, don’t settle for a quick shot your plant supervisor took with his camera-phone on the loading dock.
Find the happy medium. A clean, well-lit product shot or illustration that loads quickly tells prospects you not only know your industry, but you also understand your customer’s needs.
Steve
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